Tihama Co. is one of the great Saudi groups specialized in the field of advertising, public relations, marketing, media and telecommunications services, publishing, bookshops, and video. Tihama started its activity as a limited liability company in 1974. After that it was transferred into a Saudi joint-stock company according to Companies System in Saudi Arabia through Ministerial Decree No.1397 dated on 13th April 1983 issued by Ministry of Commerce & Industry. In addition, the company works in commercial advertising, public relations, marketing, and situation according to Ministry of Culture & Information License No.23232 with paid up capital 150 million Saudi Riyals distributed on 15 million shares. Tihama Co. practices its activities though its headquarters in Jeddah, branches, and subsidiaries in Saudi Arabia and its offices and representatives abroad. Tihama could gain the trust of being the leading institution of advertising and marketing . Tihama has developed a giant network of road advertising covering highways in the kingdom, King Khalid International Airport in Riyadh, King Fahd Bridge linking KSA to Bahrain, Riyadh - Jaddah Highway , Jaddah - Mecca Highway .The wide spread of providing this service contributed in using the most modern technology which is considered a cornerstone of the advertising industry in Saudi Arabia. Tihama is the mother company from which many companies working in advertising marketing field (newspapers, magazines, and satellite channels) have emerged. It deserves mentioning that Tihama participated in the success of many private companies working in the field of advertising at both levels local and regional.