The aims and objects that Tihama targeted for achievement, in the early eighties, have not changed. At the outset, there was a great need for published knowledge to enable the thinkers and the men of letters, to impart their ideas and wisdom and thereby participate in national manpower development. There was also a need to address issues that concerned the society as a whole. Tihama was there to provide the channel for the dissemination of their knowledge. Lately, considerable changes have occurred on the publishing scene. Where there was a rush of abundance before, the emphasis is now on a more selective policy of presenting works of immediate relevance.

Side by side with publishing, Tihama operates a network of Bookstores and distribution channels spread over most of the kingdom, located mostly in commercial centers, universities and airports. These stores offer books, newspapers, magazines and periodicals, stationary and school and office supplies in addition to being a comprehensive source for anyone interested in books and reading material and catering to the needs of the specialized as well as the general reader.

There are also video games and video films for those interested in audio-visual information and entertainment.

Tihama bookstores have been organizing book-fairs locally and have also participated in book-fairs and related events abroad.

Tihama Bookstores has various divisions dealing with Tihama's own publications, books from other local and foreign publishers, foreign language books, video films and video games.